FMP, Market, Trend and Gap Analysis |  In the Market, Trend and Gap Analysis Project we were set out to establish a gap in the market for a new brand and support this idea with relevant market research, Competitor research, consumer research, primary and secondary and more.  In the proposal we had to introduce our initial ideas with the 7P’s (People, Product or service, Price, Position, Place, Promotion and Persuasion) and finally come up with funding options.